Promotion of culture and the arts ______________________________________ Promotion of culture and the arts as a principle Schools and Kindergartens Media art and media work Media Workshop Artistic periodicals and network projects Culturals service centre Cultural education Within every public culture institution and with every artistic project developed jointly with public institutions, the promotion of culture and the arts must be a part of the daily workload in the planning phase, during the course of projects and afterwards. The city of Linz recognizes the increasing importance of promoting culture and the arts and will propose appropriate models for this through public events. Promotion of culture and the arts as a principle A high priority is being given to the creation and extension of plans for target groups, and promotion through individual institutions. Great significance is attached to this in the museums in particular, and to contacts with schools and kindergartens. Specific measures should therefore be taken to intensify contacts with schools, kindergartens and the local promotion of culture. In the publications of the City of Linz special emphasis is placed on the promotion of culture and the arts, and also on media art. Schools and Kindergartens Where the promotion of media work, media art "network art" etc. is paramount, specific promotional concepts and special projects for children, young people and adults are being developed. It is particularly important that promotional concepts for media work and media art should also be devised outside the AEC and OK. Media art and media work Another measure to promote expertise in the new media is the expansion of the Linz Media Workshop and the increased promotion of independent media centres by the federal and provincial governments as well as the City of Linz. Furthermore, the city and province should take joint measures to improve infrastructure and hence the range of activities on offer as well as making increased efforts to integrate schools and adult education centres in the cultural life of the city. Media Workshop In the future special emphasis will be placed on the promotion of independent artistic and cultural groups and on supporting artistic periodicals and network projects. Artistic periodicals and network projects The City of Linz is proposing to set up a information and contact service jointly with the Province of Upper Austria for the use of creative and performing artists as well as "disseminators" (those acting as an interface between artists and public). This service is intended to provide information and the transfer of expertise for promotional programmes, co-operation opportunities, contact mediation and to work out measures for the increased integration of schools, kindergartens and adult education centres in cultural life (e.g. through the introduction of an "Arts Portmanteau"). Culturals service centre We appeal to all centres of further education and to the federal government to find a permanent place for cultural education and artistic and cultural promotion in all education and further education programmes and teaching syllabuses (not forgetting training colleges and appenticeship schemes). Contemporary arts and new media should have a high priority. The City of Linz also welcomes all initiatives towards the establishment of a federal academy, college or similar federal institution for cultural and artistic education in Linz. Cultural education Cultural Development Plan CONTACT Culture Director Mag. Siegbert Janko Cultural Office of the City of Linz A-4041 Linz, Hauptstraße 1 - 5 Phone: +43 (0)70/7070-2930 Fax: +43 (0)70/7070-2955 mail: info@mag.linz.at